I'm using an app called AutoWear which places multiple app shortcuts in the watch's launcher. One to open settings and many more to assign small tasks to.
Even though I selected one of these secondary shortcuts in the tap action, watchmaker still opens the settings shortcut. Right now I work around this problem by running a tasker action on my phone which opens te correct app on my watch. There's quite a bit of lag because of this, and this only works when my phone is connected.